Top Summer Merch Trends You Can’t Miss in 2025
As temperatures rise and outdoor events fill the calendar, it’s the perfect time to refresh your branded merchandise with summer-ready items that people actually want to use. In 2025, the trend is all about merging lifestyle with brand identity—think high-quality, practical, and on-trend gear that delivers lasting impressions. Whether you're planning a company giveaway, corporate retreat, or simply want to boost brand visibility during the sunniest season, choosing the right summer merch is key.
This year, standout items include custom golf accessories that appeal to both casual and avid players, JBL portable speakers that bring music to any beach or backyard, plush branded beach towels that travel everywhere, and rugged, premium YETI coolers that scream durability and class. These aren’t your average giveaways—they’re lifestyle enhancers with logo real estate.
In this post, we’ll break down the top summer merch trends for 2025 and how your brand can make the most of them.
1. Branded Golf Gear: A Classy Crowd-Pleaser
Golf continues to be a summer favorite for corporate outings and client entertainment, and branded golf merch is swinging into 2025 in a big way. Think beyond standard balls and tees. This season’s trend is custom golf umbrellas, performance polos, divot tools, and even branded golf gloves. These items offer high perceived value and are often used in premium settings, giving your brand maximum visibility with a more affluent, professional audience. Bonus: Golf merch is gender-neutral and appeals across age groups. Some of our favorite brands? Peter Millar, TravisMathew, Johnny Fly & Bad Birdie.
2. JBL Speakers: Portable Sound, Powerful Branding
What’s a summer without music? Portable speakers—especially JBL’s waterproof, Bluetooth-enabled models—are dominating the branded merch space. Sleek, compact, and practical, JBL speakers are perfect for beach days, pool parties, or outdoor gatherings. Adding your logo subtly to these tech-forward devices associates your brand with quality and fun. Plus, their longevity and usefulness mean repeat exposure long after summer ends.
3. Custom Beach Towels: Big Impressions, Literally
Custom-branded beach towels are making a major comeback in 2025—and for good reason. With oversized imprint areas, towels offer huge branding potential while being universally useful. Go for plush, quick-dry fabrics in bold summer colors to stand out. Whether used at the beach, park, or gym, a high-quality towel becomes a go-to summer staple that travels everywhere with your logo on full display.
4. YETI Coolers: Premium Merch That Lasts
YETI continues to lead the way in high-end, durable drinkware and coolers, and in 2025, it’s the go-to summer merch item for brands that want to impress. Whether it’s a custom-engraved Rambler, a branded cooler bag, or a full-sized hard cooler, YETI products are known for their performance and status appeal. They're not cheap—but that’s exactly the point. Offering YETI as branded merch positions your brand as premium and thoughtful, perfect for employee recognition, contests, or VIP client gifts.
Final Thoughts: Make Your Merch Memorable
Summer merch in 2025 is all about quality, utility, and lifestyle alignment. Whether you're aiming for laid-back fun with beach towels and speakers, or looking to elevate your brand with YETI gear and golf accessories, investing in merch people will actually use is the key to long-term brand recall.
Ready to Elevate Your Brand with Summer Merch?
Whether you're planning a seasonal campaign, company event, or just want to give your audience something they'll actually use, strategic summer merch makes a lasting impact. From branded JBL speakers to premium YETI coolers, we can help you create a custom package that turns heads and builds brand loyalty.
